1. We're in a $10 BILLION industry
Virtually every home is a potential customer for our products and services. The next time you are out, look around and see the windows all around you-  everyone has windows and they all need window coverings. For privacy and light exposure, they are a necessity versus a luxury. Prior to the current economic downturn, the market for custom window coverings has been expanding for 14 consecutive years, and this tremendous growth will continue in the future!

1A. Commercial/B2B opportunities
While the residential custom window treatment market is approximately $10 billion, we estimate that the commercial market is just as large! With our formal Commercial Program, you have two massive markets that you can target. This gives you an amazing flexibility in how you want to run your business. In fact, we have some franchises that work only in the residential market, some that work the commercial market exclusively, but MOST of our franchises work in both markets. The choice is completely up to you- how many businesses offer two serious B2B and B2C options like we do???
 

1B. Retail kiosk program
One of our exciting initiatives this year is to expand our retail kiosk program. This concept entails placing stand-alone kiosks in various retail locations as a lead generation tool. We tested this concept in a major retail chain for six months, and the results exceeded all expectations. Recently, we have expanded the program with additional retail chains, and we have made the kiosk program available to all of our franchisees to implement in their local markets.

2. We have a significant competitive advantage that nobody else comes close to!
Our unique Decor Creator software lets you perform simple to complex window treatment designs in high-quality 3D right in front of your customer! By showing the customer exactly how their window treatments will look on their windows, they have the confidence to place the order with you. Each design option is priced INSTANTANEOUSLY, giving the consumer instant feedback to make the right buying decision. This creates a unique buying experience for the customer when buying from Gotcha Covered compared to our 'competitors'. We have spend many years and lots of money developing this software, and we know that NO ONE ELSE ON THE PLANET CAN DO WHAT WE DO!

3. We compete on the low end and have profit potential on the high end
Since we offer 'hard' window treatments (like blinds and shutters) from all the major vendors, we can compete against any other retail or home-based 'blind store'. We offer a 'good, better, best' line of hard treatments, so NO ONE has a price advantage on Gotcha Covered. But here's the magic- when we're up against other 'blind companies' that only offer hard treatments, we can match their rates on the hard stuff, but we can also provide soft treatments and become a one-stop shop for your new customer!

4. We are a great fit for brains of all types!
Our business combines various right-brained and left-brained activities and appeals to both the 'creative' and 'logical' personality types. Both men and women (and couples) thrive equally in the Gotcha Covered system!

5.  No experience required
We really do provide all the technical and design training needed to build a successful franchise, regardless of your background. In fact, the vast majority of our franchises joined our system with no design or window treatment experience whatsoever. Our top franchises come from a variety of backgrounds- teachers, stockbrokers, retail sales, account management, corporate environments, sales and marketing, flight attendants- the list goes on. We have learned that the desire and commitment to succeed is far more important than relevant experience. Our motto at Gotcha Covered is, "give a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime." We've got a lot of people eating a lot of fish out there!

6. No one offers more window treatment products than we do
Since we work with all the major suppliers, we offer practically any brand or style window treatment that a consumer could want. Plus, we have an extensive private label line of soft treatments. Additionally, our unique software lets us create virtually any CUSTOM design imaginable. In short, there's almost nothing we can't do!

7. A better back end
Our unique Decor Creator software not only provides a better buying experience for our customers, it also provides a better order processing experience for you. You can place an order with multiple vendors electronically- all with the click of a button! While our competitors are having to fill out orders manually from multiple vendors- potentially spending hours per order- you are on to your next appointment!

8."Show me the money"
One of the first questions we get asked is, "How much money can I make doing this?" This is a natural question since income potential is one of the most important criteria to help you decide which business opportunity to pursue. Well,  most franchises will give you a very generic answer, but you're going to like how Gotcha Covered answers this question! We include actual tax-prepared income statements in our Item 19 disclosure, so you can see for yourself the income potential that Gotcha Covered offers!

9. A great fit for lots of lifestyles
At Gotcha Covered, we understand that about the only thing people have in common is that they're all different- they have different goals, motivation levels, lifestyle preferences, etc. The great thing about Gotcha Covered is that we offer a system that works well with a variety of lifestyles. Most of our franchisees work this business as a full-time single operator business, but others work it part time while they transition out of other situations, others work it as a second income, some work it with their spouse, and some operate out of a retail storefront and have several employees. Whatever your situation, Gotcha Covered offers you the flexibility to achieve your own unique goals!

10. Getting better all the time!
At Gotcha Covered, we 'get it'. We understand the challenges in today's economy and that people like you are looking for a positive change in their lives toward a better economic future. In everything we do, we're always trying to improve how we provide beautiful window treatments to our customers, and a more rewarding lifestyle for our franchisees.