Marketing Programs To Grow Your Business

At Gotcha Covered, we know that our success depends on your success. That's why we have developed one of the best marketing systems available to any franchise anywhere. Our marketing machine has two goals:

• To give you an effective set of tools, programs and resources that you can use in your local markets to drive leads, appointments, and sales
• To use corporate marketing strategies to increase brand awareness and distribute leads to the local markets

Who Is Our Target Market?
Virtually anyone who has windows! The residential market for window coverings/home furnishings is sizeable and mature -  $10 billion dollar a year, and we estimate that the commercial market is just as large. The next time you are 'out and about', take a moment to look at all the windows on all the homes and buildings you see, and the size of this franchise opportunity will become even more apparent!

With our technology, we can sell window treatments before a house is even built! Because we can input the measurements for every room, every wall, every floor, every ceiling and every window from a set of blueprints, you can sell to home buyers before their home gets off the ground!

How Do We Penetrate Our Market?
Contacts, contacts, contacts! We know that word of mouth is a powerful form of advertising, and industry networking, home improvement trade shows and lead groups provide further exposure. We give you all the print marketing materials you need to become in demand and leave a powerful impression.

Initial Marketing Materials - Business cards, letterhead, and envelopes to get you started;

Franchise Retail Kit - Compelling direct mail pieces, door hangers, ad slicks in both print and electronic formats and brochures to create initial interest and follow up; 

Gotcha Covered Window Fashion Package - More than 1500 fabric samples, vertical and horizontal blinds, shutters, shading systems and decorative drapery hardware lets customers touch, feel and see their window coverings or bedding accessories up close AND on your laptop.

 

A-NET® - Affinity Network Empowerment Team describes a systematic approach to identifying and setting up referral relationships with those individuals and companies that also serve our common customer- the homeowner. We recognize that referral-based marketing creates a level of trust above and beyond virtually any other form of marketing. By learning how to set up and maintain productive A-NET® relationships with designers, paint stores, builders, etc., our franchisees leverage the power of their local community to become a trusted source of window treatments for homeowners and businesses all across their territory!

 

Retail Kiosk Program - We offer stand-alone kiosks that you can place in key retail locations in your local market as a lead generation tool. We will train you on how to implement these in your market to maximize leads, appointments, and sales.

 

Commercial Program - Our formal commercial program gives you the leg up you need to compete in the B2B space. The program consists of leads that come directly from the corporate office, additional resources specific to the commercial market, and a special royalty structure to help you win that lucrative commercial business. While it's completely up to you, some of our franchisees have decided to work the commercial segment exclusively!

Corporate Marketing
Our marketing does not stop with training and supporting you in your own local marketing efforts! While this might be the 'cake' in their business, Gotcha Covered has corporate programs designed to be the 'icing on the cake'. After all, it never hurts to have extra business!

The main focus of our corporate marketing efforts are those programs and tools that are best done on a national level. As one example, we currently have retail kiosks in place with several major retailers that drive leads, appointments and sales to local franchisees. The program has exceeded all of our projections, and we are looking to expand our distribution aggressively. One of our goals is to have our kiosks in 2,000 retail locations, which would expose our brand to 180 million people per year and generate hundreds of millions of dollars to our franchises.

Additionally, Gotcha Covered has employed and outsourced a variety of Internet marketing experts and programs, including:

•  paid search engine marketing (SEM)
•  search engine optimization (SEO)
•  pay per lead programs (both online and offline)
•  banner advertising
•  social networking, and much more.

We are continually looking for additional opportunities to drive leads to our local franchisees, and are working on local and national TV and print campaigns, as well as expanded public relations campaigns.

The bottom line is that if you are serious and committed to building your own business, Gotcha Covered is worth exploring further! Even if you don't have any design skill or experience, or even any marketing or sales background, WE GIVE YOU ALL THE TOOLS YOU NEED TO BE SUCCESSFUL!!!